Program Overview

The Digital Marketing Certificate of Specialization provides students with a comprehensive introduction to core marketing principles and cutting-edge digital marketing practices. Students will develop the skills needed to excel in the fast-evolving marketing industry through hands-on experience with digital marketing tools, social media platforms, and data-driven business strategies. This program is designed for individuals aiming to launch a career in digital marketing or for professionals seeking to advance their expertise in this high-demand field. Whether pursuing entry-level roles or enhancing existing marketing positions, students will be well-prepared for success in today's digital marketplace.

Requirements

Complete Core Courses, 12 units Units
BUS. 180 Marketing 3 units
BUS. 193 Digital Marketing 3 units
BUS. 233 Social Media Marketing 3 units
MGMT 100 Introduction to Business Management 3 units
Total Required Units: 12