Program Overview

The Digital Marketing Certificate of Achievement extends the foundational digital marketing curriculum with a deeper focus on business principles and workplace skills. In addition to marketing courses, students can study topics such as human relations, business communications, entrepreneurship, and international business, offering a well-rounded perspective on both digital marketing and management. This 18-unit program prepares students for entry-level positions in digital marketing and enhances their qualifications with broader expertise in business and communication. Graduates will gain a competitive advantage for roles in both marketing and management by developing essential technical and soft skills relevant to today's dynamic business environment.

Requirements

Complete Core Courses, 12 units Units
BUS. 180 Marketing 3 units
BUS. 193 Digital Marketing 3 units
BUS. 233 Social Media Marketing 3 units
MGMT 100 Introduction to Business Management 3 units
Selective Courses: choose 6 units from the following:
List A: Complete 3 units from the following courses: Units
BUS. 101 Human Relations in the Workplace 3 units
OR
BUS. 401 Business Communications 3 units
List B: Complete 3 units from the following courses: Units
BUS. 100 Introduction to Business 3 units
BUS. 125 International Business 3 units
BUS. 150 Entrepreneurship: Small Business Management 3 units
BUS. 201 Business Law 3 units
BUS. 230 International Marketing 3 units
Total Required Units: 18