As an introduction to the world of marketing, the Marketing Associate's Degree is about creating customer value and engagement in a fast-changing, increasingly digital and social marketplace with entry-level training in the marketing field. Students learn about consumer behavior, supply chain management, advertising, pricing strategy, social media, and international marketing. Students will learn how to offer the most value to customers, including dealing with customer complaints and concerns. This program introduces advanced topics in business marketing with a focus in communications and digital technology.
|List A, complete 12 units from the following:||Units|
|ANTH 110||Cultural Anthropology||3 units|
|BUS. 101||Human Relations in the Workplace||3 units|
|BUS. 401||Business Communications||3 units|
|BUS. 103||Introduction to Business Information Systems||3 units|
|BUS. 125||International Business||3 units|
|BUS. 230||International Marketing||3 units|
|COMM 110||Public Speaking||3 units|
|COMM 130||Interpersonal Communication||3 units|
|EDUC 249||Redefining Leadership: Individuals Effecting Change||3 units|
|MGMT 100||Introduction to Business Management||3 units|
|List B, complete 6 units from the following:||Units|
|MART 366||Color Management and Theory||3 units|
|MART 368||Introduction to Web Design||3 units|
|MART 371||User Interface/User Experience Design||3 units|
|MART 378||Digital Page Layout||3 units|
|MART 405||Storyboard Development for Animation and Interactive Media||3 units|
And required General Education coursework and electives as needed to meet the minimum
60 units required for the Associate degree.
Please refer to the AA/AS Degree Requirements for more information.