Marketing Associate in Science Degree Program

Related Degrees & Certificates

Program	Units
AS Associate in Science Degree Program
Business Administration	60 units
Business Assistant	60 units
Business Management	60 units
Entrepreneurship and Small Business Management	60 units
AS-T Associate in Science Degree for Transfer
Business Administration 2.0	60 units
CA Certificate of Achievement
Business Administration	19 units
Business Assistant	18 - 19 units
Business Information Worker	18 units
Business Management	19 units
Digital Marketing	18 units
Entrepreneurship and Small Business Management	21 - 22 units
Human Relations in the Workplace	18 units
Marketing	18 units
CS Certificate of Specialization: Not Transcript Reported
Business Information Worker	7.5 units
Digital Marketing	12 units
Entrepreneurship for Spanish Speakers	13 units

Career Opportunities

Graduates will be well-prepared for various entry-level positions in the marketing field. Career opportunities include roles such as Marketing Assistant, Social Media Coordinator, Content Creator, and Digital Marketing Specialist. These positions allow students to apply their marketing communications, customer engagement, and digital strategy skills within diverse industries.

Program Learning Outcomes

Students completing this program will be able to:

Design and manage marketing deliverables using current technology to engage in creative problem solving.
Communicate a professional understanding of marketing concepts through written, oral, and visual presentations using current technology.
Recognize and apply ethical principles in marketing decisions and strategies, ensuring socially responsible behavior that respects consumer rights and promotes transparency in communications.
Measure and analyze the effectiveness of marketing initiatives using relevant metrics and data analytics to inform future strategies and decision-making.

Program Overview

This degree offers a thorough introduction to the dynamic field of marketing, with a focus on the rapidly evolving digital and social media landscape. Students will build foundational skills in marketing communications, customer value creation, and engagement, while learning to navigate the increasingly digital marketplace. The curriculum covers key areas such as marketing fundamentals, digital marketing, social media, international marketing, and the impact of Artificial Intelligence (AI). Graduates will be equipped with the essential tools to succeed in entry-level marketing positions.

Requirements

AS Degree Requirements Major: Core and Selective Requirements

Complete Core Courses, 12 units		Units
BUS. 100	Introduction to Business	3 units
BUS. 180	Marketing	3 units
BUS. 193	Digital Marketing	3 units
BUS. 233	Social Media Marketing	3 units

Selective Courses, choose a minimum of 15 units from the following:

List A, complete 12 units from the following:		Units
BUS. 101	Human Relations in the Workplace	3 units
BUS. 103	Introduction to Business Information Systems	3 units
BUS. 113	Personal Finance	3 units
BUS. 125	International Business	3 units
BUS. 150	Entrepreneurship: Small Business Management	3 units
BUS. 161	Creativity and Innovation in Entrepreneurship	3 units
BUS. 230	International Marketing	3 units
BUS. 401	Business Communications	3 units
MGMT 100	Introduction to Business Management	3 units

List B, complete 3 units from the following:		Units
ANTH 110	Cultural Anthropology	3 units
COMM C1000	Introduction to Public Speaking	3 units
MART 378	Digital Page Layout	3 units

Total Required Major Units: 27

And required General Education coursework and electives as needed to meet the minimum 60 units required for the Associate degree.

Please refer to the AA/AS Degree Requirements for more information.