Program Overview

As an introduction to the world of marketing, this certificate is about creating customer value and engagement in a fast-changing, increasingly digital and social marketplace. Students learn about consumer behavior, supply chain management, advertising, pricing strategy, social media, and international marketing. Students will learn how to offer the most value to customers, including dealing with customer complaints and concerns.


Major: Core and Selective Requirements
Complete Core Courses, 6 units Units
BUS. 100 Introduction to Business 3 units
BUS. 180 Marketing 3 units
Selective Courses, choose a minimum of 12 units from the following:
List A, complete 6 units from the following: Units
BUS. 230 International Marketing 3 units
BUS. 401 Business Communications 3 units
MGMT 100 Introduction to Business Management 3 units
List B, complete 6 units from the following: Units
ANTH 110 Cultural Anthropology 3 units
COMM 110 Public Speaking 3 units
MART 366 Color Management and Theory 3 units
MART 371 User Interface/User Experience Design 3 units
MART 378 Digital Page Layout 3 units
MART 405 Storyboard Development for Animation and Interactive Media 3 units
Total Required Units: 18