Program Overview

As an introduction to the world of marketing, this certificate is about creating customer value and engagement in a fast-changing, increasingly digital and social marketplace. Students learn about consumer behavior, supply chain management, advertising, pricing strategy, social media, and international marketing. Students will learn how to offer the most value to customers, including dealing with customer complaints and concerns.

Requirements

Major: Core and Selective Requirements
Complete Core Courses, 6 units Units
BUS. 100 Introduction to Business 3 units
BUS. 180 Marketing 3 units
Selective Courses, choose a minimum of 12 units from the following:
List A, complete 6 units from the following: Units
ANTH 110 Cultural Anthropology 3 units
BUS. 101 Human Relations in the Workplace 3 units
OR
BUS. 401 Business Communications 3 units
BUS. 103 Introduction to Business Information Systems 3 units
BUS. 125 International Business 3 units
OR
BUS. 230 International Marketing 3 units
COMM 110 Public Speaking 3 units
OR
COMM 130 Interpersonal Communication 3 units
MGMT 100 Introduction to Business Management 3 units
List B, complete 6 units from the following: Units
MART 366 Color Management and Theory 3 units
MART 368 Introduction to Web Design 3 units
MART 371 User Interface/User Experience Design 3 units
MART 378 Digital Page Layout 3 units
MART 405 Storyboard Development for Animation and Interactive Media 3 units
Total Required Units: 18