As an introduction to the world of marketing, this certificate is about creating customer value and engagement in a fast-changing, increasingly digital and social marketplace. Students learn about consumer behavior, supply chain management, advertising, pricing strategy, social media, and international marketing. Students will learn how to offer the most value to customers, including dealing with customer complaints and concerns.
|List B, complete 6 units from the following:||Units|
|ANTH 110||Cultural Anthropology||3 units|
|COMM 110||Public Speaking||3 units|
|MART 366||Color Management and Theory||3 units|
|MART 371||User Interface/User Experience Design||3 units|
|MART 378||Digital Page Layout||3 units|
|MART 405||Storyboard Development for Animation and Interactive Media||3 units|