Marketing Certificate of Achievement

Related Degrees & Certificates

Program	Units
AS Associate in Science Degree Program
Business Administration	60 units
Business Assistant	60 units
Business Management	60 units
Entrepreneurship and Small Business Management	60 units
Marketing	60 units
AS-T Associate in Science Degree for Transfer
Business Administration 2.0	60 units
CA Certificate of Achievement
Business Administration	19 units
Business Assistant	18 units
Business Information Worker	18 units
Business Management	19 units
Entrepreneurship and Small Business Management	24 units
Human Relations in the Workplace	18 units

Career Opportunities

According to the U.S. Bureau of Labor Statistics' 2014-15 Occupational Outlook Handbook, marketing professionals perform a wide variety of tasks, including: negotiating contracts; researching and planning advertising campaigns; deciding which media to advertise in, such as radio, television, print, online and billboards; organizing market research studies and analyze their findings; developing pricing strategies for products to be marketed; and, overseeing staff and ensure deadlines are met.

Program Learning Outcomes

Students completing this program will be able to:

Design and manage business documents using current technology to engage in creative problem solving.
Communicate an understanding of business concepts professionally through written, oral and visual presentations using current technology.
Recognize ethical behavior in their chosen profession and behave in a socially responsible manner.
Analyze business issues, interpret financial data and identify economic trends.

Program Overview

As an introduction to the world of marketing, this certificate is about creating customer value and engagement in a fast-changing, increasingly digital and social marketplace. Students learn about consumer behavior, supply chain management, advertising, pricing strategy, social media, and international marketing. Students will learn how to offer the most value to customers, including dealing with customer complaints and concerns.

Requirements

Major: Core and Selective Requirements

Complete Core Courses, 6 units		Units
BUS. 100	Introduction to Business	3 units
BUS. 180	Marketing	3 units

Selective Courses, choose a minimum of 12 units from the following:

List A, complete 6 units from the following:		Units
ANTH 110	Cultural Anthropology	3 units
BUS. 101	Human Relations in the Workplace	3 units
	OR
BUS. 401	Business Communications	3 units
BUS. 103	Introduction to Business Information Systems	3 units
BUS. 125	International Business	3 units
	OR
BUS. 230	International Marketing	3 units
COMM 110	Public Speaking	3 units
	OR
COMM 130	Interpersonal Communication	3 units
EDUC 249	Redefining Leadership: Individuals Effecting Change	3 units
MGMT 100	Introduction to Business Management	3 units

List B, complete 6 units from the following:		Units
MART 366	Color Management and Theory	3 units
MART 371	User Interface/User Experience Design	3 units
MART 378	Digital Page Layout	3 units
MART 405	Storyboard Development for Animation and Interactive Media	3 units

Total Required Units: 18