Marketing Certificate of Achievement

Related Degrees & Certificates

Program	Units
AS Associate in Science Degree Program
Business Administration	60 units
Business Assistant	60 units
Business Management	60 units
Entrepreneurship and Small Business Management	60 units
Marketing	60 units
AS-T Associate in Science Degree for Transfer
Business Administration 2.0	60 units
CA Certificate of Achievement
Business Administration	19 units
Business Assistant	18 - 19 units
Business Information Worker	18 units
Business Management	19 units
Digital Marketing	18 units
Entrepreneurship and Small Business Management	21 - 22 units
Human Relations in the Workplace	18 units
CS Certificate of Specialization: Not Transcript Reported
Business Information Worker	7.5 units
Digital Marketing	12 units
Entrepreneurship for Spanish Speakers	13 units

Career Opportunities

Marketing support professionals perform various tasks, including supporting integrated marketing campaign development, creating content for marketing deliverables, conducting marketing research, social media strategy, pricing, and product development.

Program Learning Outcomes

Students completing this program will be able to:

Design and manage marketing deliverables using current technology to engage in creative problem solving.
Communicate a professional understanding of marketing concepts through written, oral, and visual presentations using current technology.
Recognize and apply ethical principles in marketing decisions and strategies, ensuring socially responsible behavior that respects consumer rights and promotes transparency in communications.
Measure and analyze the effectiveness of marketing initiatives using relevant metrics and data analytics to inform future strategies and decision-making.

Program Overview

As an introduction to the world of marketing, this certificate is about creating customer value and engagement in a fast-changing, increasingly digital and social marketplace. Students will learn about core marketing foundational topics, such as understanding consumer and business buyer behavior, creating customer value, and the 4 P's of marketing. Additionally, students will learn about the ever increasingly technical field of marketing, including digital marketing and the impact of Artificial Intelligence (AI) in the field.

Requirements

Major: Core and Selective Requirements

Complete Core Courses, 9 units		Units
BUS. 100	Introduction to Business	3 units
BUS. 180	Marketing	3 units
BUS. 193	Digital Marketing	3 units

Selective Courses, choose a minimum of 9 units from the following:

List A, complete 6 units from the following:		Units
BUS. 101	Human Relations in the Workplace	3 units
BUS. 161	Creativity and Innovation in Entrepreneurship	3 units
BUS. 201	Business Law	3 units
BUS. 230	International Marketing	3 units
BUS. 233	Social Media Marketing	3 units
BUS. 401	Business Communications	3 units
MGMT 100	Introduction to Business Management	3 units

List B, complete 3 units from the following:		Units
ANTH 110	Cultural Anthropology	3 units
COMM C1000	Introduction to Public Speaking	3 units
MART 378	Digital Page Layout	3 units

Total Required Units: 18