Program Overview
As an introduction to the world of marketing, this certificate is about creating customer value and engagement in a fast-changing, increasingly digital and social marketplace. Students learn about consumer behavior, supply chain management, advertising, pricing strategy, social media, and international marketing. Students will learn how to offer the most value to customers, including dealing with customer complaints and concerns.
Requirements
List A, complete 6 units from the following: | Units | |
---|---|---|
ANTH 110 | Cultural Anthropology | 3 units |
BUS. 101 | Human Relations in the Workplace | 3 units |
OR | ||
BUS. 401 | Business Communications | 3 units |
BUS. 103 | Introduction to Business Information Systems | 3 units |
BUS. 125 | International Business | 3 units |
OR | ||
BUS. 230 | International Marketing | 3 units |
COMM 110 | Public Speaking | 3 units |
OR | ||
COMM 130 | Interpersonal Communication | 3 units |
EDUC 249 | Redefining Leadership: Individuals Effecting Change | 3 units |
MGMT 100 | Introduction to Business Management | 3 units |